By 20/12/2017Slush


A call for solvers was made from Helsinki to the world, and it was innovatively answered by a group of bold entrepreneurs from emerging markets.

You might be wondering what was the answer for the call, but before that, we need to clarify the problems.
What problems did this entrepreneurs were solving after all? Well the list is extensive from low access to health, care and education all the way to the equality of opportunities for women.

Inclusive, Sustainable and Problem solving Business!

This was the answer for the call, in every pitch presentation, in every answer they were giving to the judges even in the slides.
We concluded that they were not just presenting a business, they were sharing their stories and how they are facing the challenges encountered in emerging markets such as Africa.


An inclusive business is a private sector approach to providing goods, services, and livelihoods on a commercially viable basis, either at scale or scalable, to people at the base of the pyramid by making them part of the value chain of company’s core business as suppliers, distributors, retailers, or customers.

In emerging markets, creating inclusive businesses is the ultimate challenge because normally every aspect on the definition of inclusive is treated isolated, and the people at the base of the pyramid are never considered capable to be part of the business, mostly because of the lack of skills training.

They end up being average consumers, consumers with no revenue source or unproductive consumers and, of course, the business dies.


Sustainability is often confused with corporate social responsibility which is a term that can be defined by ethics, morality and and norms, while a sustainable business is an organization or enterprise that has minimal negative impact on the local environment. Often, sustainable businesses have progressive environmental and human rights policies.

A business that is growing while causing several damages to the local environment beyond not being sustainable it’s not actually growing. If you’re destroying everything around you, what’s the future of your business?

Problem solving

Now, this point is very related to the mindset alignment of the business owner, because problem solving is the process of working through details of a problem to reach a solution.

Having a problem is already painful, now imagine going through each and every detail of the problem for a greater good, for a solution!

It takes boldness to approach the world with this change maker mindset! That’s what we saw in the impact showcase stage at Slush Global Impact Accelerator, startups with a purpose bigger than their self interests, entrepreneurs so passionate about their environment that they decided to do something about it, stories that are no longer hidden!

(Photo credits Slush Media)